This is a vast field that deals with the World Wide Web. It is as an online marketing strategy whose aim is to make a website rank as high as possible in Search Engine Result Pages. The field and its related processes are highly technical as one might expect. Anybody who begins to get familiar with SEO will have to come across considerable number of terms which he may struggle to adopt. People who work as Search Engine optimizers must become comfortable in using SEO related terms. Today you can get free SEO software which of no great use. We are using much advanced technology like DotNetNuke (DNN)
SEO - Search Engine Optimization is the process that helps a website to gain better position in search engine results. Search Engine Optimizers are professionals who apply the process for websites. The term SEO can mean both of these. Keywords: Keywords or key phrases (multiple keywords taken together), are words descriptive in nature that are used in search engines to gain a list of relevant websites or webpage. Keywords are also used in the content of websites to attract the attention of search engines. Backlink: it is a hyperlink placed in another website that leads to your website. If your website is backlinked with an impressive number of websites, the status and popularity of your website will automatically increase. But you have to be sure about the quality of the linked website. Linking your site with websites with poor content will do you no good. Meta Tags: Meta tags are codes written in HTML (Hyper Text Mark up Language). These work as instructions to the search Engines or internet browsers. Example of such tags are- Webpage titles and Content description. Black Hat or Spamdexing: These are used to indicate techniques that can provide good results for a while, but at the same time is unethical. Often you see that in a webpage there are links which contain words similar to that of the sites content. However, if you click them they lead to content which are not relevant with your current search topic. Such techniques are used to deceive the web crawlers. If you are discovered, your site may be removed entirely from Search Engine Result Pages (SERP’s) or pushed deep down the result list. White Hat: These are universally approved Search Engine Optimization techniques. They are based on the guidelines laid out by the search engines. Their purpose is to lead users to quality content, not deception of web crawlers’. Rank: a position held by a webpage in SERPs’ for a particular topic search. You can also get Meta tag generator from usual sites. Conversion rate: Used in measuring the amount of visitors who perform actions such as buying something online, subscribing to a feed for receiving content. Link Popularity: it is one of the factors considered by search engines in their technique of determining results for SERPs’. It judges the quality and content of websites that are linked with your site. SEM: it means Search Engine Marketing. It is a vast term that covers different methods of increasing a websites popularity and visibility on the internet. SEM includes the concepts of SEO, Social Media Marketing, and Pay-per-Click, SEO Reporting Tools etc.
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