Brochures can be helpful for your business. It attracts potential customers and helps in converting them into paying customers. There are mainly five types of brochures. Their core function is the same, selling your product or service and earning customers. The five types’ are- Post Box brochure, over the counter, Query answering and after sales pitching.
After Sales Pitching brochures are the ones given to the customer after he has been pitched for sale. These brochures influence the customer after the sales person is gone. The product is beautifully described with all its benefits in detail in this type of brochure. The sales person generally gives a summary of the brochure.
Query answering brochure is sent to the customers who have expressed interest in your company, product or service, but can not be visited in person. They normally ask questions regarding various aspects.
Post Box brochure is send to potential customers directly through mail. The mail usually contains a marketing letter with sample brochures and sometimes additional features like photos, product sales points etc.
Sales Kit Brochures are similar to the After Sales Pitch brochures. But they are generally used by sales persons during a presentation as sales assistance.
Over the counter brochures are those which are kept for the public to view. People encounter them when in a shop or at the mall etc. they are conveniently located so that they catch the eye.
All brochures originate as an idea in the designer's mind. That idea is then brought to life. But before developing an idea, He has to determine the Brochure size and he has to know about the industry for which the Brochure will be used. Certain colors suit certain industries. For example red and brown go well with industries like Construction and Manufacturing. The designer tries to come up with as many ideas as possible about the brochure, so that he can later think and select the best one.